RS Research · Build
The website your assessment says you need
The scope is a finding, not a proposal
Most rebuilds start with a meeting about what you would like. This one starts with a scored assessment of the site you already have, against five things a person searching for your service needs to find. Whatever scored weak is the work. Whatever scored sound is left alone and not billed for.
No ranking guarantee · No traffic promise · No estimate of what you earn back
The method comes out of 102 websites assessed across 34 industries. How that research is done
The five components
What is actually being built
An assessment scores a site out of two on each of these. They are the same five the opportunity brief reports on, under the same names, because the thing recommended and the thing sold have to be the same thing.
Content Programme
Sustained useful content
The site is static. Sustained, useful content is what keeps a business answerable to new questions as they arise, rather than only the ones it answered once.
Website Answer Audit
Direct answers to real questions
The site does not answer the questions people are actually typing. That is a content problem with a known shape, and it is the cheapest of these to fix.
Booking Path Fix
Booking and enquiry path
People are arriving and cannot easily act. This is the shortest distance between the current site and additional revenue, because the demand is already there.
Service and Location Rebuild
Service and location clarity
A visitor cannot quickly establish what is offered and where. Everything downstream of that question — trust, booking, return visits — is being lost before it is reached.
Trust Evidence Build
Trust evidence
There is little on the site that would persuade a stranger. Credentials, reviews and named people are the gap between being found and being chosen.
Counted from 102 website assessments on file. These describe other businesses, not a prediction about yours. How the assessments are made
Start with the assessment
It is published whether or not you buy anything after it, and it is yours to take to any builder you like.
A person replies. No automated quote.